As some of you may know, I recently had blonde highlights put in my hair, and I wanted to try this product out to see if and how many shades it would lighten my hair. I got this shampoo from Walmart for 5.99. I must say, it does it's job very well. After only one use I noticed a difference in my hair color. After two uses-WOW- I have been using it daily for about a week now, and I am in love . It has citrus and chamomile to gently lighten the hair, and is peroxide and ammonia free! I will be repurchasing this product and I would highly recommend it to any blondes looking to safely and unharmfully lighten their hair.